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What is Customer Satisfaction?

Customer satisfaction (CSAT), also known as consumer satisfaction or client satisfaction, is a measure of a customer’s happiness and sense of value with your product or service. Customer satisfaction, like customer experience, allows your company to gauge the sentiment of your entire customer base or a specific set of customers.

Improve Customer Satisfaction with Ziofy Tech Media

SMS is one of the most effective tools in a successful marketing campaign. Social media has been taking the focal point of marketing strategies of brands across the world over the past decade. With such a trend, it was forecast in the marketing world that SMS marketing could take a back seat. Contrary to this assumption, in an era when time is of supreme essence, product and service providers are aware that ‘speed to market’ is the key differentiator that would set them apart from the competition. We already know how bulk SMS works in this regard as one of the quickest ways to market a product or service to a large section of your target audience. Ziofy Tech Media provides the advantage of gathering customer reactions promptly which will help the marketers create impactful campaign strategy.

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Frequently Asked Questions

  • +What is meant by customer satisfaction?
    Customer satisfaction is a measure of how happy or satisfied your customers are with the products, services, and overall brand experience that your business offers.
  • +Why is customer satisfaction important?
    Studies reveal that there is a positive link between customer satisfaction and profitable business growth. Happy customers are more likely to be loyal to your brand and stick to your business due to the positive experiences and value you provide. Customer satisfaction not just increases your percentage of repeat customers but also motivates people to recommend your services to their friends, bringing in more revenue. On the contrary, dissatisfied customers are quick to switch to other brands, leading to higher customer churn rates and negative brand perception. Businesses begin to lose their competitive edge when customer satisfaction is ignored.
  • +How to achieve higher customer satisfaction?
    Achieving higher customer satisfaction comes from having a deep understanding of customer needs and expectations from your business. Mapping customer journeys and continuous monitoring of customer feedback will help you determine customer expectations—and indicate where you falter in meeting them. Suppose the quality of customer service is a repeated issue highlighted by your customers, you can find out which aspect of support your users are not happy with and focus your efforts on rectifying the specific issue. The problem area in service could be a lack of knowledgeable help or a miss in personalized or contextual support. You can then upskill your support agents or onboard new customer service tools that’ll give agents enough context to resolve requests and achieve greater customer satisfaction.