Ziofy's Transactional Email Services
Your business needs an email service provider that successfully reaches users, and it delivers via its cloud-based transactional email service. Using an email provider Ziofy Tech Media can boost the reach of your marketing platform and increase your email open rates, which in turn will increase sales and customer loyalty.
What Is a Transactional Email?
A transactional email is a type of email message that’s triggered by a specific action on a website or mobile app. Some common examples of transactional emails include password resets, order confirmations, automated abandoned cart emails, account notifications, social media updates, welcome emails, and any other confirmation emails that are sent via automation. These automated emails are typically sent programmatically through an email API or SMTP server.
Benefits of Effective Transactional Emails
Builds Trust in Your Customers
By sending your customers transactional emails that give them all the information they need about their account or purchase in a timely manner, you’re building an unbreakable trust in them. Customers always want to feel as included as possible in the process of their order, so it’s important to include them every step of the way by sending transactional emails that are detailed and frequent enough. You’ll also be alleviating customer questions and concerns – they won’t need to be constantly asking where their order is, because you’ve already sent them an email with tracking information.
Boosts Customer Engagement
Your transactional emails should be custom, personalized messages to your customers. Other than making them feel special, you’re also encouraging continued engagement with your brand – even after they’ve received their product.
Increases Additional Sales
Speaking of post-purchase emails, an effective transactional email sent at the right time can encourage customers to buy more while informing them of their current purchase. Include “People also bought” products in your order confirmation email – customers may see something else that they like, or they may remember something that they forgot to purchase. As a bonus, offer bundled shipping if they purchase a complimentary product within a certain time limit of receiving the email.
Fosters Brand Recognition
Transactional emails are a powerful opportunity to make a lasting branding impression on your customers. With an unbranded transactional email, customers won’t think twice about your brand – all that’s on their mind is the product they bought. But, with thorough and cohesive branding displayed on your emails, you’ll remind customers who they bought that product from and implant a visual memory. This technique is vital for encouraging repeat sales and ensures that your customer’s buyer journey is a fully branded experience.
Best eCommerce Transactional Email Providers
Transactional email providers offer more than a typical email provider, like Gmail or Outlook. Typically, good transactional email providers give webmasters access to an API and SMTP that’s easy to integrate into any website. They also should offer beneficial features, such as email personalization and deliverability statistics. Let’s go through the top 10 best eCommerce transactional email providers so you can find the perfect solution for your business.
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Frequently Asked Questions
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+What is Transactional Email?What is a transactional email? A transactional email is an email that is sent to an individual recipient following a commercial transaction or specific action performed by that person, such as a purchase in your connected store or a password reset request.
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+How do you know if an email is transactional?It’s the email difference! Transactional emails are sent in response to a user’s interaction with a website or an app and are defined in strictly functional terms. … Commercial emails are sent to a list of recipients who have opted-in for promotional content from your brand.
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+What is the difference between transactional and commercial emails?Image result for what is transactional email What’s the difference? Transactional emails are sent to a person as a result of a specific action taken by the user. Commercial emails are promotional emails sent to a user in order to drive awareness, encourage engagement, or make a sale.