Convert Leads Into Loyal Customers With Ziofy Tech Media
Track your leads from click to conversion using Ziofy Tech Media. Capture leads from various sources, track their touchpoints, identify which ones to prioritize and engage with prospective clients better.
Ziofy's Digital Marketing Services
Did you know that 80% of marketers consider their lead generation efforts somewhat effective? If you feel your lead generation efforts are coming up short, it’s time to invest in lead management services.
At Ziofy Tech Media, we offer lead management services that help you obtain more qualified leads and craft touchpoints that drive conversions. As a full-service digital marketing agency, we offer multiple strategies to help you get more qualified leads for your business. Keep reading to find out what you can expect from our lead management services and why Ziofy Tech Media is the best solution for your business!
The Lead Management Process
Lead capturing
During the lead generation activities, there are various means to reach potential buyers, such as email, website, social media, webinars, and paid ads. A good lead management software ensures that every lead is automatically fed into the CRM system from web forms, emails, and chat, preventing prospects from falling through the cracks.
Lead enrichment & tracking
Be it sales or marketing operations; your teams shouldn’t be wasting time hunting for information on each lead or manual data entry.
A software with lead management functionality automatically populates a lead’s profile with publicly available information such as their job title, location, timezone, company name, and social media profiles. It can track a lead’s activities on your website—pages visited, links clicked, resources downloaded—and email engagement.
These valuable insights allow salespeople to understand their intent and personalize sales efforts. It gives your marketing team the much-needed context to craft email campaigns.
Lead qualification
One way to effectively qualify leads is through a contact scoring model—a model that ranks your contacts based on their interest in your product or service, demographic information, buying journey, and engagement with your company.
The predictive scoring model helps you prioritize contacts you interact with by going through historical data and assigning a score to every contact based on factors like job title, website behavior, and engagement with your company.
Your team can easily identify the right leads and invest their time in making a sale. A lead management software with AI-powered contact scoring capabilities will be highly cost-effective and beneficial for your sales and marketing teams.
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Frequently Asked Questions
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+What is a lead?Any prospective buyer who is interested in your products or services can be called a lead.
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+What is lead management?Lead management is the strategy that sales teams use to understand which stages of the pipeline their deals are in. This tracking helps sales teams know whether a lead or prospect is on a path to closing.
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+ How much time does it take to implement lead management?Depending on whether you’re already using a lead management system, implementation time may be shorter or longer. If you need to undergo data migration or have a complex or large amount of data to move over, your implementation time may increase. On the other hand, most teams with a short sales cycle also have a very rapid implementation period for lead management software. For companies that have never done any lead management, the implementation time is instant—the only thing you need to set up before getting started is access for your team and information about their specific roles.