SMS marketing continues to be one of the most effective communication channels for businesses. However, choosing between Promotional SMS and Transactional SMS is crucial for achieving the right results.

Promotional SMS is used to send offers, discounts, product launches, and marketing campaigns. These messages are ideal for increasing brand awareness, driving sales, and attracting new customers.

On the other hand, Transactional SMS is designed for critical customer communications such as order confirmations, delivery updates, payment alerts, and account notifications. These messages are delivered instantly and have high priority.

Both SMS types serve different purposes, and a successful business strategy often uses both. ZiofyTech offers DLT-compliant Promotional and Transactional SMS solutions with high delivery rates, real-time reporting, and easy API integration.

Choosing the right SMS solution can help you engage customers effectively while staying compliant with regulations.